Joanne Ruff

BACP · United Kingdom

Empathic therapist using attachment and EMDR approaches

Experience

15 years

Practising in

United Kingdom

Languages

English

Session type

Online only

About Joanne

Joanne Ruff uses attachment-based and client-centred ways of working to help people feel understood and heard. She combines these approaches with Eye Movement Desensitisation and Reprocessing, drawing on 15 years of professional experience in the United Kingdom. Joanne offers calm, straightforward support for people facing stress, anxiety, trauma, grief, low self-esteem and depression.

Joanne creates a relaxed space where clients can talk about difficult feelings without judgment. She focuses on listening carefully and responding to what each person needs in the moment.

Background and approach

Sessions aim to make emotional experiences easier to understand and manage. Over her career Joanne has supported people coping with abandonment, attachment issues and relationship-related concerns such as communication problems and commitment worries. She also works with those dealing with chronic pain, illness, caregiver strain, body image and issues related to ageing.

When trauma is part of the picture she may use EMDR to help process distressing memories alongside talking-based work. Her client-centred style means goals are set together and adjusted as progress is made. Joanne speaks English and accepts international clients for online work.

Sessions are offered through video calls, phone, live chat and text-based messaging. She aims to make starting therapy straightforward and to support people taking the first steps towards change.

What Joanne works with

Primary focus

Also works with

How Joanne works

Attachment-Based Therapy

Listed by Joanne among the ways they work.

Client-Centred Therapy

Listed by Joanne among the ways they work.

Eye Movement Desensitization and Reprocessing (EMDR)

Listed by Joanne among the ways they work.

Sessions & fees

Online therapy with attachment, client-centred work and EMDR

Joanne uses attachment-based therapy to look at how early relationships shape current feelings and patterns. This approach helps people understand emotional reactions and build more supported ways of relating to themselves and others.

She also uses client-centred therapy, which focuses on listening closely and helping people set their own goals. That style is useful for improving self-esteem, coping with stress and working through life transitions.

When trauma is present she may suggest Eye Movement Desensitisation and Reprocessing, or EMDR, to help reduce the intensity of distressing memories while continuing talking-based support.

Deciding on an approach is collaborative. Joanne will talk through options and adapt techniques to fit a person's needs, goals and preferences rather than imposing a single method. The plan can change as progress is made.

Online sessions are offered by video call, phone, live chat or text-based messaging, making it easier to fit therapy into a busy life. Video calls allow face-to-face conversation, phone sessions can be a simpler option when bandwidth is limited, live chat supports shorter check-ins and text messaging suits people who prefer written conversation. These formats aim to increase flexibility and access to therapy for people wherever they are.

Session length	Typically 50 minutes
Client ages	Adults, 18 and over
Fees	Subscription via BetterHelp, cancel anytime
Insurance	Not billed directly

Questions people ask

What concerns does Joanne commonly help with?

She helps people dealing with stress, anxiety, trauma and abuse, grief, low self-esteem and depression, plus related issues such as attachment problems and caregiver stress.

What is her therapeutic style like?

Her work blends attachment-based and client-centred approaches, with EMDR available for trauma processing. The focus is on listening, building goals together and adapting the approach to each person.

How much clinical experience does she have?

Joanne has 15 years of professional experience working with emotional and trauma-related concerns in the United Kingdom.

What credential does she hold and where is she based?

She is registered with the BACP, which is listed as her credential, and she practises from the United Kingdom.

Which languages are supported for sessions?

Sessions are offered in English for both local and international clients.

What session formats are available?

Joanne offers video calls, phone sessions, live chat and text-based messaging to suit different preferences and practical needs.

How are fees and payment handled?

Costs vary with location and therapist availability. Sessions use a subscription model that can be cancelled at any time.

What are the first steps to begin working together?

Start by selecting the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.